Brands of Africa
Wed, 15 Feb 2017 08:02:00 GMT
Importance of Digital Marketing In Brand Building
benefits and importance of digital marketing: Beyond SEO and AdWords! Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles
Sat, 18 Feb 2017 09:02:00 GMT
PR Crisis Management and Failed PR Stances on Social Media
The second edition of Brands of Africa unpacking the benefits of using social media as part of the integrated marketing strategy, including a look at the biggest PR failures on social media by some of the worlds biggest and smallest companies such as KFC, Twitter, Bic and Blackberry.
Sun, 05 Mar 2017 09:03:00 GMT
African Brands of 2016 And What They Did Right
We look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.
Sat, 11 Mar 2017 10:03:00 GMT
Brand Positioning and Why It Matters
We look at Sustainability in Branding, Family originated brands, content media & social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.
Sat, 18 Mar 2017 14:03:00 GMT
Why You should Invest In The Visual Identity of Your Brand
On today's show, we look at unpacking why investing in CI will influential for your brand. A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.
Sat, 18 Mar 2017 15:03:00 GMT
McDonald's Congratulates SA's Film & TV Awards 2017 Nominees
McDonald’s SA believes that the film and television industry provides an ideal opportunity to challenge conventional thinking. It is brands like ours that give the industry the opportunity to hone their skills, practising the art of condensed powerful story-telling through commercials.” says Daniel Padiachy, Chief Marketing Officer for McDonald’s SA. As the headline sponsor of the South African Film and Television Awards (SAFTA), McCafé, the lifestyle coffee product offering by McDonald’s South Africa would like to congratulate all the 2017 nominees.
Mon, 27 Mar 2017 11:03:00 GMT
Corporate Social Investment and Brand Perception
Important branding elements that make their brands a success and ultimate contribute to the company bottom line.
Sat, 01 Apr 2017 11:04:00 GMT
The Concept of Brand Ambassadorship in Business
Ambassadors are not salespeople heading out to make as many one-time sales as possible. They exist to foster strong, loyal relationships between your customers and your brand. Your ambassadors should not only be passionate about — and intimately familiar with — your products or services, they should also be skilled at making deep connections with others on your behalf.
Tue, 11 Apr 2017 11:01:00 GMT
The Use of Sponsorship For Brand Development
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image, and prestige in sponsoring events attracting your target market.
Wed, 19 Apr 2017 19:21:00 GMT
Why Media Relations Is Important For Brand Reputation?
While it is very similarly important to becoming an industry leader, building a positive reputation is imperative for brands and companies as a whole rather than the individual. Media relations can achieve this through positive news stories through a third party, i.e. the media. Building a positive reputation can include articles on a company’s good works in the community. Mpho and Fred dissect this more.