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Harley Davidson Goes Fully Electric, Nearly Priced as Tesla Model 3

Oct 07, 2019 03:25 PM
Harley Davidson Goes Fully Electric, Nearly Priced as Tesla Model 3 Harley Davidson, Africa Business Radio, Tesla Model 3, Africa Business News, Motorcycle, Electric Motorcycle


Harley-Davidson Inc (HOG.N) is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. But as Harley ships its first “LiveWire” bikes - priced at $29,799 - to dealers, there is little evidence the 116-year-old brand is catching on with new young customers. The problem lies mostly with this “super-premium” product’s price. The bike costs nearly as much as a Tesla Model 3 and aims for a market that does not really exist.

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