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The German Beetle Maker Gets a Makeover

Sep 10, 2019 06:13 PM
The German Beetle Maker Gets a Makeover Africa Business Radio, Volkswagen, VW, Electric Vehicles, Africa Business News, Frankfurt, Auto Show

World's biggest carmaker Volkswagen is giving itself a makeover. The German company which has made only little changes since world war II has unveiled its new logo, and also new car models. VW also unveiled a new battery-powered ID.3, the first model in an unprecedented $33 billion push to make electric vehicles for the masses at the Frankfurt auto show. The twin steps -- both heavy with symbolism -- reflect the high stakes involved in Volkswagen’s ambitions to become the world’s electric-car leader just four years after the diesel-cheating scandal plunged it into the worst crisis in its history. The carmaker aims for the ID.3 hatchback, priced under 30,000 euros ($33,200) to become a trendsetter and take on similar status as its iconic Beetle. Chief Executive Officer, Herbert Diess said the unveiling is a defining moment, and called for an end to coal-generating electricity, and said he sees nearly 50% of the company's sales in Europe, and China being electric in 10 years.

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